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FCLT
Project Scope
Rebranding / Digital / Print
Project Brief:
The Faculty Center for Learning Technology (FCLT) is Mt. San Antonio's instructional design and instructional technology support team. They support the college goals for equity, access, and success by providing professional learning experiences and resources for faculty in pedagogy, course design, instructional technology, and accessibility.
They already had an existing logo but wanted a logo redesign that was more in line with their brand voice and ethos. Concerns with their logo were that it didn't include all the letters (FCLT) and it was difficult to use in print and other materials.
I collaborated with FCLT to redesign their logo and brand identity. Their rebrand consisted of changing their brand colors to reflect their sector in instructional design and technology. With the new logo, I used a lightbulb icon to represent innovation and within the lightbulb is an equal sign to represent equity. In addition to the logo rebrand, I provided a brand style guide, a presentation deck, Zoom backgrounds, and flyer templates.
